News :: Press Releases

2016-04-18 - TASCAM Names New Director of Marketing

Eric Larsen joins TASCAM as marketer, evangelist and brand champion

Las Vegas, NV, April 18 2016, NAB (booth SL4705) - TASCAM has named Eric Larsen as the new Director of Marketing. He will be responsible for all outbound marketing activities for both TASCAM and TEAC brands as well as overseeing PR and artist relations.

“Eric’s history of brand building for consumer technology and audio firms makes him a powerful addition to our talented marketing team,” said Jim Mack, Executive Vice President for TASCAM and TEAC Consumer Audio. “TASCAM has always combined leading edge technology with innovative product design in order to help artists realize their vision, and we are excited to have Eric on board to help spread the word and energize this globally respected brand.”

Starting his career with over 7 years in Music Retail, Eric Larsen transitioned to software developer relations in the burgeoning days of computer based audio production before moving consumer marketing for a number high profile Silicon Valley tech firms. He now brings his extensive experience with brands such as Creative Labs, 3DFX, Pinnacle Systems, Steinberg and Kaleidescape back to the music industry in order to pair his professional expertise with a lifelong love of music.